Richard Friesen is the creator and developer of the innovative and exclusive “Mind Muscles™” training process that turns the psychology of trading on its head. He works with financial professionals, independent traders, business leaders and entrepreneurs who want to expand their mental game to make more consistent profits. With in depth experience as a broker, floor trader, financial software developer and entrepreneur, he brings concrete real world experience to his clients.
During the years dedicated to building Mind Muscles™, he was an independent consultant to the financial industry specializing in intellectual property development and management. He also founded and built ePIT Systems, a software company which produced internet exchange software solutions for the regulated and over-the-counter market places. At ePIT he designed and received seven significant patents on electronic trading interfaces. ePIT’s systems and patent technology were purchased by Hitachi.
Prior to ePIT Systems, Mr. Friesen founded, built and sold Trade Management LLC, one of the most consistently profitable options and equity trading firms on the floor of the PSE. He created a way to visualize option values that enabled his floor traders to instantly execute trading opportunities. As a member of the Pacific Exchange, he also served as Exchange Director. He has traded grains on the floor of the Chicago Board of Trade and equity futures on the Chicago Mercantile Exchange.
Rich holds a B.A. in Philosophy, a Masters Degree in Clinical Psychology and is a graduate of the Gestalt Institute in San Francisco along with Master’s training in Neuro Linguistic Programming (NLP). His background in psychology has been instrumental in his development of his Mind Muscles™ training programs that supports the financial and business community.
Mr. Friesen is a popular speaker on topics of the psychology of money management, politics and personal transformation and is writing a book entitled: “Mind Muscles: Using the Power of Neuroscience to Get What You Want”
You can contact Rich at 415.488.6505 or send him a message at