Former floor trader Rich Friesen founder and CEO of the Mind Muscles Academy

About Rich Friesen, Mind Muscles™ Creator and Developer


Richard Friesen is the creator and developer of the innovative and exclusive “Mind Muscles™” training process that turns the psychology of trading on its head.

He works with financial professionals, money managers and independent traders, who want to expand their mental game to make more consistent profits. With in depth experience as a broker, floor trader, financial software developer and entrepreneur, he brings concrete real world experience to his clients.

Mr. Friesen founded, built and sold Trade Management LLC, one of the most consistently profitable options and equity trading firms on the floor of the PSE. He created a way to visualize option values that enabled his floor traders to instantly execute trading opportunities. As a member of the Pacific Exchange, he also served as Exchange Director. He has traded grains on the floor of the Chicago Board of Trade and equity futures on the Chicago Mercantile Exchange.

During the years dedicated to building Mind Muscles™, Richard Friesen was an independent consultant to the financial industry specializing in intellectual property development and management. He also founded and built ePIT Systems, a software company which produced internet exchange software solutions for the regulated and over-the-counter market places. At ePIT he designed and received ten significant patents on electronic trading interfaces. ePIT’s systems and patent technology were purchased by Hitachi.

Mr. Friesen has been interviewed and published in a variety of media, including Fox Business News, Forbes, as well as trading industry publications such as SFO and MarketPsych. He has given presentations and keynote speeches to Hewlett Packard, UC Berkeley, the Swiss Futures and Options Association, IQPC in London, the Technical Securities Analysts Association, Chartered Financial Analysts and the Market Technicians Association among many others.

Mr. Friesen has also served as a member of the CFTC Technology Advisory Committee and Sub-Committee on Protocol and Content Standardization.

Rich holds a B.A. in Philosophy, a Masters Degree in Clinical Psychology and is a graduate of the Gestalt Institute in San Francisco along with Master’s certification in Neuro Linguistic Programming (NLP). His background in psychology has been instrumental in his development of his Mind Muscles™ training programs that supports the financial and business community.

Mr. Friesen is a popular speaker on topics of the psychology of money management, politics and personal transformation and is writing a book entitled: “Making Money.”

Prior Trading Memberships:

  • Chicago Mercantile Exchange (CME) – Traded S&P futures and options
  • Chicago Board of Trade (CBOT) – Traded agricultural futures and options
  • Chicago Board of Options Exchange – Traded options on US equities (firm membership)
  • Pacific Exchange – Traded options on US equities

Securities and Futures Licences Held:

  • Commodity Futures NASD Series III
  • Securities NASD Series VII
  • NFA registration
  • NFA Floor Broker

You can contact Rich at 415.488.6505 or send him a message at

Rich@MindMuscles.com