Richard Friesen is the creator and developer of the innovative and exclusive “Mind Muscles™” training process that turns the psychology of trading on its head.
He works with financial professionals, money managers and independent traders, who want to expand their mental game to make more consistent profits. With in depth experience as a broker, floor trader, financial software developer and entrepreneur, he brings concrete real world experience to his clients.
Mr. Friesen founded, built and sold Trade Management LLC, one of the most consistently profitable options and equity trading firms on the floor of the PSE. He created a way to visualize option values that enabled his floor traders to instantly execute trading opportunities. As a member of the Pacific Exchange, he also served as Exchange Director. He has traded grains on the floor of the Chicago Board of Trade and equity futures on the Chicago Mercantile Exchange.
During the years dedicated to building Mind Muscles™, Richard Friesen was an independent consultant to the financial industry specializing in intellectual property development and management. He also founded and built ePIT Systems, a software company which produced internet exchange software solutions for the regulated and over-the-counter market places. At ePIT he designed and received ten significant patents on electronic trading interfaces. ePIT’s systems and patent technology were purchased by Hitachi.
Mr. Friesen has been interviewed and published in a variety of media, including Fox Business News, Forbes, as well as trading industry publications such as SFO and MarketPsych. He has given presentations and keynote speeches to Hewlett Packard, UC Berkeley, the Swiss Futures and Options Association, IQPC in London, the Technical Securities Analysts Association, Chartered Financial Analysts and the Market Technicians Association among many others.
Mr. Friesen has also served as a member of the CFTC Technology Advisory Committee and Sub-Committee on Protocol and Content Standardization.
Rich holds a B.A. in Philosophy, a Masters Degree in Clinical Psychology and is a graduate of the Gestalt Institute in San Francisco along with Master’s certification in Neuro Linguistic Programming (NLP). His background in psychology has been instrumental in his development of his Mind Muscles™ training programs that supports the financial and business community.
Mr. Friesen is a popular speaker on topics of the psychology of money management, politics and personal transformation and is writing a book entitled: “Making Money.”
Prior Trading Memberships:
Securities and Futures Licences Held:
You can contact Rich at 415.488.6505 or send him a message at
There is a risk of loss in stocks, futures, forex and options trading. Never trade with money you cannot afford to lose. Past performance is not necessarily indicative of future results. Nothing on this site is intended to be a recommendation to buy or sell any stock, futures, forex or options market. All information has been obtained from sources which are believed to be reliable and is provided for education and informational purposes only, without any express or implied warranty of any kind, including warranties of accuracy, completeness, or fitness for any particular purpose. You are solely responsible for how you use the information on this site and for your own results.We do not provide financial, trading or investment advice. Please consult a competent professional in the applicable field and do your due diligence.
CFTC RULE 4.41 – HYPOTHETICAL OR SIMULATED PERFORMANCE RESULTS HAVE CERTAIN LIMITATIONS. UNLIKE AN ACTUAL PERFORMANCE RECORD, SIMULATED RESULTS DO NOT REPRESENT ACTUAL TRADING. ALSO, SINCE THE TRADES HAVE NOT BEEN EXECUTED, THE RESULTS MAY HAVE UNDER-OR-OVER COMPENSATED FOR THE IMPACT, IF ANY, OF CERTAIN MARKET FACTORS, SUCH AS LACK OF LIQUIDITY. SIMULATED TRADING PROGRAMS IN GENERAL ARE ALSO SUBJECT TO THE FACT THAT THEY ARE DESIGNED WITH THE BENEFIT OF HINDSIGHT. NO REPRESENTATION IS BEING MADE THAT ANY ACCOUNT WILL OR IS LIKELY TO ACHIEVE PROFIT OR LOSSES SIMILAR TO THOSE SHOWN.